Case Study: Palm Coast Data achieves real-time customer-facing analytics for marketing, fulfillment and e-commerce with Information Builders' WebFOCUS

Palm Coast Data Gains an Analytic Edge With WebFOCUS

Palm Coast Data, a fulfillment provider for publishers, media companies, and nonprofits, needed to modernize and extend its reporting and analytics after acquiring SmartSuite. The company wanted finer-grained analytics for calls, orders, shipping, and inventory and new e-commerce dashboards that could replace multiple legacy reporting tools and give customers realtime visibility into fulfillment and marketing performance.

Working with Information Builders, PCD embedded WebFOCUS, AppStudio, Portal, ReportCaster and reusable InfoApps into a customer-facing BI portal and its new PCD Fusion e‑commerce solution. The integrated, single‑sign‑on environment delivers dashboards, parameterized reports, scheduled outputs and an audit trail—letting clients drill into KPIs down to the transaction level, optimize marketing spend, move from reactive to predictive reporting, and differentiate PCD’s services with stronger, real‑time analytics.

Palm Coast Data

Peggy Worley

Business Intelligence Manager