Case Study: Mercurial achieves faster, smarter sales and marketing decisions with Information Builders' WebFOCUS

Mercurial Creates Cloud-Based BI Solution for Life Sciences Customers

Mercurial, a Sydney-based consulting and services firm, helps life sciences companies improve sales, marketing and performance management. Facing a deluge of fragmented data from internal systems, third parties and government sources, clients were spending weeks producing reports in Excel and needed faster, more reliable analytics to manage sales, distribution and commercial strategy.

Mercurial developed MiPortal®, a cloud-based SaaS BI platform built on WebFOCUS and a Microsoft SQL Server warehouse that delivers tailored dashboards, InfoApps, mobile access and multitenant portal functionality. The solution supports about 2,500 users and seven of the top 10 Australian pharma companies, enabling rapid onboarding, customized reporting, faster decision-making, and better identification of commercial risks and opportunities.

Mercurial

Adam Hawkins

Managing Director