Case Study: Informa Information Management Experts achieves a unified global client database and increased revenue with Information Builders

Informa Advances Information Services With iWay Data Quality Server

Informa plc, a global information‑management company with brands across publishing, events, and business intelligence and more than 8,000 employees in 40+ countries, faced fragmented and inconsistent contact data across subsidiaries. With tens of millions of records and country‑specific formatting, duplicate and stale entries were undermining marketing, customer identification, and revenue efforts, so Informa needed a single, cleansed marketing database and stronger data governance.

Informa implemented Information Builders’ iWay Data Quality Server and the iWay Data Steward Portal to standardize, validate, and deduplicate records, using localized rules and steward review for borderline matches. The centralized repository delivered near‑100% accuracy, streamlined marketing repositories, reduced returns and wasted outreach, improved customer satisfaction, and generated higher revenue through more effective conversion, up‑sell and cross‑sell campaigns.

Informa Information Management Experts

Janet Sanger

Data Projects Manager