Case Study: Coastal Credit achieves digital transformation and dealer profitability with Information Builders' WebFOCUS

Coastal Credit Disrupts the Automotive Lending Industry With BI and Analytics

Coastal Credit, a nationwide auto lender serving dealers in 26 states and focused on the secondary used‑car market, set out to disrupt established finance companies by offering digital conveniences that boost dealer profitability and simplify consumers’ finances. The company faced an industry built on legacy, inflexible systems and needed an integrated analytics capability to deliver actionable insights to dealers, customers, and internal teams.

Coastal adopted Information Builders’ WebFOCUS as its corporate BI standard and embedded analytics into dealer, customer, and employee portals, combining Dealer Management System and third‑party data into interactive dashboards and reports. As a result, dealers gain real‑time visibility into loan performance and customer “sweet spots,” customers get self‑service e‑banking and what‑if tools, and Coastal improves loan pricing, servicing efficiency and market differentiation through forward‑looking, data‑driven decisions.

Coastal Credit

Chris Brady

CIO and Chief Customer Officer