Case Study: CDS Global achieves actionable web-based circulation reporting for publishers with Information Builders' WebFOCUS

CDS Global Publishes Online Reporting Solutions

CDS Global, a Hearst-owned provider of outsourced business solutions for publishers and marketers, needed to turn its robust circulation reporting into a secure, web-based SaaS offering so clients could access, analyze, and visualize circulation, fulfillment, and order-management data online. After evaluating BI vendors, CDS selected Information Builders’ WebFOCUS to meet requirements for interactive charts, cross-title analysis, and easy, browser-based access.

CDS combined multiple databases into a single enterprise data mart and built InFOCUS Circ+ on WebFOCUS, using dashboards and Active Technology reports to deliver tabbed navigation, interactive drilldowns, and multiple output formats with no client software required. The solution now serves business users at nearly 150 publishers, enabling hundreds of users to run year-over-year, cross-title analyses, generate charts and graphs, customize views, and make faster, data-driven decisions.

CDS Global

Cindy Hewett

Business intelligence and reporting solutions product manager