Case Study: Bulova achieves modernized sales processes and faster access to JD Edwards data with Information Builders (WebFOCUS)

Bulova Modernizes Sales Processes With BI and Integration Solutions

Bulova, a leading manufacturer of watches and clocks, struggled with slow, inflexible reporting from its JD Edwards systems that left sales, purchasing, finance and other teams dependent on IT and working from static, infrequent reports. The company needed faster, more flexible access to vital sales and POS data so staff could make timely, actionable decisions.

Information Builders deployed a WebFOCUS BI framework (plus Developer Studio, ReportCaster, iWay Service Manager, DataMigrator, professional services and training) to deliver role‑based dashboards, automated report distribution, dynamic alerts and integration with Salesforce and POS feeds. The result: modernized, more efficient sales processes, hundreds of reports generated and distributed daily, instant exception notifications, reduced manual work, a cut in customer‑creation time from 7–10 days to about 1.5 days, and faster access for more than 250 daily users without IT intervention.

Bulova

Brij Misra

Senior Analyst