Case Study: RDC inMotiv achieves real-time, integrated automotive market intelligence with Information Builders

Big Data Analytics, Business Intelligence, and Integration Move RDC into the Fast Lane

RDC inMotiv is a leading provider of market information and IT services for the Benelux automotive sector, serving 25,000 companies and tracking over 12 million vehicles. Confronted with shrinking margins and a need for real-time customer intelligence, RDC needed a better way to access and analyze terabytes of heterogeneous data—from CRM, sales, maintenance, and third-party sources—to mine insights about vehicle owners and potential buyers and enable proactive dealer actions.

RDC built the AutoConnect platform using Information Builders’ WebFOCUS, Hyperstage, iWay DataMigrator and related technologies to integrate, enrich and transform disparate data into a single, scalable BI and analytics dashboard with real-time queries and drill-down reporting. The result: consolidated, timely, actionable views that help dealers cut costs, reduce risk, accelerate decision-making, improve performance and better target customers and inventory opportunities.

RDC inMotiv

Rene Stolp

Chief Strategist