Case Study: Wolters Kluwer achieves unified customer insights and increased sales with Informatica MDM

Wolters Kluwer Empowers Sales with Deeper Customer Insights

Wolters Kluwer, a global provider of professional information and software across health, legal, finance, and compliance sectors, struggled with fragmented and inconsistent customer data following acquisitions. Multiple CRM and ERP systems created duplicate records, uneven data quality, and poor visibility into customer hierarchies, which hindered cross-sell and upsell identification, accurate billing, and efficient marketing.

The company deployed Informatica MDM Cloud Edition with Informatica Data Quality, Data as a Service, and PowerCenter on AWS to create a single source of truth, enable real-time bi-directional master data management, deduplicate records, and integrate external data. The solution delivered trusted, consolidated customer views—yielding about 40% capacity savings, cutting CT’s duplication from roughly 25% to 10%, improving sales conversations, streamlining billing, and boosting marketing effectiveness and revenue.

Wolters Kluwer

Matt Roberts

Director of Customer Data Management