Case Study: PDI achieves real-time sales insights and reduced integration costs with Informatica Cloud

With integration completed entirely in the cloud, PDI ensured their reporting data is accurate, complete, and current

PDI, Inc., a provider of sales and marketing commercialization services for biopharmaceutical companies, needed a reliable, up-to-date view of sales data—sample reconciliation, prescriber validation, and payroll—to make faster, more accurate decisions. The company sought to streamline and accelerate decision making, ensure reporting data was complete and current, replicate Salesforce CRM data daily to a secure reporting infrastructure, and adopt a 100% SaaS integration approach.

PDI implemented Informatica Cloud as a fully cloud-based integration solution, completing deployment in four weeks. The move cut sales reporting latency from a month to a day, reduced legacy migration and archiving costs (archiving costs fell by about two thirds), delivered a shared, real-time view of sales performance, and helped PDI target and service more customers—while keeping the implementation fast, low-risk, and cost-efficient.

PDI

Jo Ann Saitta

Senior Vice President, Information Technology