Case Study: British Telecom achieves unified, automated daily Salesforce bid reporting with Informatica Cloud

With Informatica Cloud, British Telecom streamlines and accelerates executive decisions by unifying reporting across nine Salesforce instances and multiple business units

British Telecom (BT) Business, the UK telecommunications provider serving more than 1 million customers, needed faster, unified visibility into high-value bid opportunities. Data was scattered across nine Salesforce instances and flat files, requiring a 14-day manual development and aggregation process that left executives with delayed, incomplete insights and no single org or dashboard for company-wide reporting.

Using Informatica Cloud, BT consolidated bid reporting into one Salesforce org and replaced the fortnightly manual workflow with an automated daily data feed. The solution delivered bid data exactly when needed, automated retention and housekeeping tasks, and produced a single executive dashboard—dramatically accelerating decision-making and earning strong stakeholder feedback.

British Telecom

Chris Hammond

Project Director