Case Study: Leading IT Health Company achieves improved member outreach and 75% faster onboarding with Informatica

With Higher Quality Data, They’re Reaching More Members

IT Health Firm delivers technology-enabled services to improve population health through in-home clinician visits, but poor member contact data and slow data onboarding were limiting outreach, increasing costs from undeliverable communications, and delaying internal analytics and self-service. The organization needed faster, more reliable ways to reach members, onboard health plan customers, and provide business users clear access to trusted data and lineage.

Using Informatica Data Quality and Data as a Service to profile, cleanse, verify, and enrich member email, phone, and address records—along with Axon for a common data dictionary and Enterprise Data Catalog to scan 1.3 million assets and map lineage—the firm automated validation and integration into Salesforce and Tableau. The result: 75% faster customer onboarding, a 50% reduction in time to resolve internal data requests, fewer bouncebacks and returned mail, and improved member engagement that supports higher house‑visit participation and better population health outcomes.