Case Study: yes boosts viewer engagement and loyalty with Informatica Cloud and PowerCenter

With a hybrid cloud solution, yes increases viewers’ engagement and loyalty, promotes new content and provides more value to customers

The customer, yes, a leading multi-channel television provider in Israel, faced the challenge of analyzing massive volumes of viewer data from hundreds of thousands of set-top boxes to increase engagement and loyalty. They needed to process 100 million daily records within a hybrid cloud architecture, requiring a centralized and efficient data integration solution from their vendor, Informatica.

Informatica implemented a scalable hybrid cloud solution using Informatica Cloud and PowerCenter. This enabled yes to perform deep analysis of TV usage for advanced customer segmentation and promotion effectiveness, moving from intuition-based to data-driven broadcast planning. The solution provided by Informatica resulted in a deeper understanding of viewer behavior, leading to significantly higher customer engagement and improved loyalty.

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