Case Study: Leading Wireless Technology Company boosts small-business reach and sales with Informatica MDM – Product 360 on cloud

Wireless Technology Leader Helps Small Businesses Thrive with Unified Product Information

A global leader in wireless technologies that supplies components to device makers and developers wanted to grow beyond large enterprise customers and better serve small, agile manufacturers. Their product information was scattered across homegrown and third‑party systems, making it hard for small businesses to self‑serve online and for product, sales, and marketing teams to publish targeted, up‑to‑date content.

They implemented Informatica MDM – Product 360 on cloud (with Informatica Professional Services) to centralize and standardize product data, apply automated quality checks, and visualize product performance. The PIM enabled faster website updates, two‑tier SKU classification, and richer insights for product managers, resulting in more self‑serve leads and sales from small businesses, reduced marketer time on enrichment, and quicker time to market for product information.