Case Study: Wasco achieves agile omnichannel wholesale transformation and slashes SKU time-to-market with Informatica MDM – Product 360

Wasco Becomes an Agile, Omnichannel Wholesale Business with Informatica MDM - Product 360

Wasco, a leading Dutch wholesaler of central heating and plumbing products (450,000 SKUs across 30+ stores and multiple warehouses), faced a fast-changing, omnichannel market where engineers increasingly research and buy via mobile and web. Product information lived in silos—spreadsheets, CRM, eCommerce and ERP—causing inconsistent descriptions, slow supplier onboarding and delayed product launches that hurt customer experience and cross-sell opportunities.

Wasco deployed a PIM strategy powered by Informatica MDM – Product 360 and Informatica Data Quality, created a central Data Department, and automated supplier onboarding and digital asset management. The result: consistent, omnichannel product information, time-to-market for new SKUs cut from weeks to minutes, improved conversion and upsell opportunities, stronger brand loyalty and faster expansion into new markets.

Wasco

Jos Rust

Manager Datamanagement