Case Study: Vita Coco achieves unified data visibility and faster growth with Informatica Intelligent Cloud Services

Vita Coco Cracks Open its Data to Drive Growth

Vita Coco, the New York–based maker of coconut beverages and products, needed to turn fragmented, siloed data into a strategic asset to support rapid growth. With data scattered across retail, supply chain, ERP and distributor systems, the company struggled to get consistent, timely insights for pricing, promotions, and inventory decisions.

Vita Coco deployed Informatica Intelligent Cloud Services (IICS) and Cloud Data Integration—using prebuilt connectors and a fast trial-to-production path—to unify scan, depletion, logistics and ERP data in diverse formats. The integrated data platform sped decision-making, improved trade-promotion execution and pricing, optimized supply-chain efficiency, and helped drive sales and brand consistency as the company scales.

Vita Coco

Justin Glatz

Global Head of IT