Case Study: V and B achieves streamlined ordering and omnichannel commerce with Informatica Intelligent Cloud Services

V and B Streamlines Ordering While Uncorking its Omnichannel Strategy

V and B is a French franchise chain that blends a wine cellar and pub experience across more than 210 locations and ~3,000 products. Facing rising competition, fragmented systems, manual product-entry and stock-reordering processes, and a need to become a true omnichannel retailer, the company needed centralized visibility into inventory and a way to modernize e-commerce without costly POS replacements or extensive custom development.

V and B implemented Informatica Intelligent Cloud Services (iPaaS) and Informatica Cloud Data Integration to synchronize PIM, ERP, POS, and order-management data. The integrations automated product-data flows and near‑real‑time stock visibility across franchises without rewriting POS software, enabling click-and-collect and home delivery, automated replenishment, more consistent data for e-commerce and analytics, faster digital rollout, and time savings for staff and franchisees.

V and B

Richard Zuber

Chief Customer Officer