Case Study: BMW Group achieves streamlined omnichannel customer communications with Informatica MDM - Product 360

Using Master Data to Extend the Brand Experience Across Customer Touchpoints

BMW Group needed to present accurate, consistent product information across an expanding set of channels—websites, social media, brochures, call centers, e‑shops and dealerships—but product data lived in disparate internal and external systems and locally hosted files. That fragmentation risked conflicting or incomplete customer communications and slowed the creation and update of global marketing and after‑sales assets.

Informatica, with partner Arvato Systems, implemented Informatica MDM – Product 360 (with Informatica Data Quality) to consolidate silos into a single global product‑data platform with intuitive stakeholder and admin interfaces. The solution created a trusted “single version of the truth,” streamlining content creation and delivery, improving accuracy and media quality, increasing efficiency and time‑to‑market, and enabling faster, more flexible change management.

BMW Group