Case Study: Elkjøp achieves 60% faster time-to-market and cleaner product data with Informatica

Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information

Elkjøp, the largest consumer electronics retailer in the Nordics with 400 stores and 8,400 employees (part of Dixons Carphone), needed to shift from a product-centric to a customer-centric organization, speed new product and service launches across online and offline channels, track in-store and online buying behavior, and create a master repository of accurate product data while migrating legacy product information into a modern SAP landscape. The company also aimed to eliminate manual product onboarding and improve supplier data quality to accelerate time to market.

By implementing Informatica solutions (MDM – Product 360, Data Quality, PowerCenter Real Time and Address Verification), Elkjøp improved product-data accuracy and completeness, ensured a consistent customer experience across channels, and automated manual processes. Results included up to a 60% reduction in time to market for online product info, a 20% drop in duplicate or inaccurate products, faster supplier onboarding, fewer returns and customer complaints, and more efficient email marketing and sales-channel maintenance.

Elkjop