Case Study: University of Michigan’s Ross School of Business achieves personalized admissions and 50% faster data integrations with Informatica Intelligent Cloud Services

University of Michigan’s Ross School of Business Uses Data to Provide More Personalized Education

The University of Michigan’s Ross School of Business needed to make its recruiting, admissions, and alumni engagement more personalized and data-driven across a complex, cross-campus environment. Facing competition from online programs and better-funded rivals, Ross required timely, trusted, and accessible data to match students to the right programs, support their success, and maintain long-term relationships with alumni.

Ross implemented Informatica Intelligent Cloud Services—integrating data from multiple CRMs (including TargetX), spreadsheets, and campus systems and surfacing trusted records in Salesforce—while partnering with the Alumni Association to scale the solution. The platform enabled more targeted recruiting and outreach, faster data integrations (cutting developer time by 50%), better program and curriculum decisions, stronger alumni engagement, and helped Ross exceed recent admissions targets for GMAT scores and GPAs.

University of Michigan

Brian Greminger

Director of Application Services