Case Study: Unilever achieves consistent, rich omni-channel product data with Informatica MDM - Product 360

Unilever provides rich, online product content to drive customer preference and increase purchase decisions

Unilever, whose brands like Dove, Lipton and Knorr reach about 2 billion people daily, needed to deliver an omni-channel shopping experience with rich, consistent product data. Fragmented and incomplete product information was hurting search performance, risking regulatory fines for misleading information, and slowing speed to market.

Informatica MDM – Product 360, along with the GDSN Accelerator, Address Verification and Axon Data Governance, centralized and standardized Unilever’s product and R&D data into a single repository. The solution automated data retrieval, harmonized datasets for retailers and channels, and created a single source of truth—improving search and customer experience, reducing regulatory risk, and accelerating time to market.

Unilever