Case Study: RAC achieves a unified customer view, minutes‑level reporting and 25% insurance renewals with Informatica PowerCenter

UK automotive association uses Informatica PowerCenter to shorten reporting time from days to minutes, raise travel insurance renewal rate by 20% and cross-sell and upsell opportunities more accurately

RAC, the UK's oldest automotive association with more than 7 million members, provides roadside assistance, insurance, financing and travel services. To protect its century‑old brand and modernize operations, RAC needed to consolidate 14 disparate customer and channel data sources, create a single integrated view of customer relationships, and give users right‑time access without IT intervention.

By using Informatica PowerCenter as the ETL backbone for a new data warehouse, RAC centralized customer data, automated complex transformations and enabled timely data access. The project cut reporting from days to minutes, raised travel insurance renewals from 5% to 25%, improved cross‑sell and upsell targeting, and delivered faster, more consistent customer service.

RAC

Andrew Urbanski

Data Architect