Case Study: Electronic Arts achieves real‑time demand forecasting and multi‑million dollar gains with Informatica PowerCenter

Turning Decision Making into a Right-Time Electronic Art with Informatica

Electronic Arts (EA), a leading global developer and publisher of video games, faced a critical business challenge: its North American demand-planning team relied on slow, manual processes that produced outdated, incomplete, and unreliable data. That delay—reports often arriving too late to influence decisions—harmed forecasting accuracy, inventory control, and shelf placement, risking lost revenue and higher costs.

EA implemented an Operational Data Store with Informatica PowerCenter as the integration hub, consolidating data from 22 systems and enabling right‑time (as often as every 15 minutes) visibility across sales, revenue recognition and demand planning. The solution delivered a daily 360° view, produced reports five hours earlier, improved forecasts that added millions to the bottom line, saved multi‑million dollars in project costs, reduced rollout time by 25%, cut maintenance time by ~50%, and generated substantial ongoing labor and inventory savings.

Electronic Arts

Rajesh Gupta

Data Integration Manager