Case Study: Leading Tools Retailer achieves 4x faster product launches and omnichannel sales growth with Informatica MDM – Product 360

Tools Retailer Accelerates Product Launches, Gearing Up for Increased Sales

A longtime, family‑owned tools and accessories retailer (40 years, a 9,000+ sq ft store in Waterbury, CT, and significant online sales via channels like eBay) needed to become a true omnichannel seller. The company struggled with slow, manual product onboarding and inconsistent product information across e‑commerce sites, marketplaces, promotions and in‑store displays, and wanted faster launches, better images/descriptions, fewer customer calls and returns, and automated imports from ERP and data warehouses.

Working with LumenData, the retailer deployed Informatica MDM – Product 360 to automate product data onboarding, centrally manage content across channels, and enforce data quality rules. The result: product launches and updates are on average 4x faster, product information is consistent across channels (reducing overstated inventory situations), and the company is positioned to grow sales while lowering customer calls and product returns.