Case Study: The NRMA achieves faster, more integrated data operations with Informatica

The NRMA speeds data and application integration

The NRMA, a membership-based Australian organization serving more than 2.77 million members across roadside assistance, parks and resorts, and rental car businesses, needed to unify fragmented data and improve personalization across channels. With Informatica Data Management Cloud, including Cloud Data Integration, Cloud Application Integration, and Cloud Data Quality, The NRMA set out to create a single data platform and a better customer 360 view.

Informatica helped The NRMA automate and centralize data and application integration with low-code, real-time tools and built-in connectors, including integration with Google BigQuery. The results were significant: data ingestion time was reduced by 60%, productivity increased 10x, and campaign delivery time dropped from 10 days to 30 minutes.

The NRMA

Vamsi Krishna Dhalli

Senior Data Manager