Case Study: GSI Commerce achieves accurate global delivery and reduced fraud with Informatica AddressDoctor Web Services

The AddressDoctor Address verification solution enabled GSI to standardize on one unified solution for all countries

GSI Commerce International, founded in 1999, provides end-to-end e-commerce and multichannel solutions for leading brands and retailers. Its key challenge was ensuring accurate international address validation to guarantee correct deliveries and billing, prevent fraud, and streamline logistics for a growing global customer base.

By integrating Informatica’s AddressDoctor Interactive Web Services via a single interface, GSI standardized address verification across all countries (including parsing, transliteration, formatting and enrichment). The solution ensured correct delivery and billing, improved fraud prevention, optimized the logistics chain, provided detailed usage statistics, and secured transmissions with SSL.

GSI Commerce

Enda Breslin

Vice President Technology Solutions