Case Study: Tani achieves unified, trusted customer data and daily reporting with Informatica Data Quality

Tani improves customer loyalty program through a clean, single view of the customer data

Tani, a subsidiary of the Koç Group (Fortune 500, $41.5B revenue, 85,546+ employees), runs Paro, a multi-company loyalty program spanning 22 companies across 10 market sectors. To boost loyalty program effectiveness, cut consumer data management costs, and enable partners to cross- and up-sell, Tani needed trusted, unified customer data but struggled with diverse source structures, duplicates, errors, and incomplete records that hampered accurate identification and segmentation.

By deploying Informatica Data Quality, Tani unified and cleansed its customer data to create a single, accurate view of 60 million customers and automated daily data-quality reporting for all 22 companies (previously it took 20 days to report on 10 companies). The solution reduced the business–IT gap, increased database marketing productivity, improved campaign targeting and effectiveness, and enabled partner companies to cross-sell more effectively.

Tani

Tolga Evren

Data Technologies Manager