Case Study: SulAmérica Seguros achieves a single 360° customer view and personalized service with Informatica MDM

SulAmérica Seguros - Customer Case Study

SulAmérica, Brazil’s largest independent insurer, faced fragmented customer and policy data across 17 disparate systems—21 million records with over 20% duplicates—leading to inconsistent service, missed sales opportunities, and challenges meeting LGPD privacy rules while accelerating a digital transformation and enabling developers to work with production-like data safely.

Using Informatica MDM, Cloud Data Integration, and Test Data Management, SulAmérica consolidated customer data into a single, trusted 360° view, moved nearly 900 TB into Google BigQuery, and provisioned masked test data for development. The results: more personalized, responsive customer service and better cross-sell targeting, streamlined the BRL $3.2B Allianz acquisition process, improved development quality and compliance, and reduced risk and operational costs.

SulAmérica Seguros

José Guilherme Magalhães

Senior Manager for Analytics Architecture