Case Study: SportScheck achieves centralized product data and seamless multichannel shopping with Informatica PIM

SportScheck relies on expertise and high-quality data for its multichannel strategy

SportScheck is one of Germany’s leading multichannel sporting-goods retailers, serving over 17 million in-store visitors and generating 52 million website hits a year, with ecommerce accounting for 45% of its €408M revenue. The company needed to deliver the same high-quality, expert shopping experience across catalog, web and stores but had no centralized product-data system; challenges included managing thousands of images and attributes from external agencies, improving product information to boost conversions and reduce returns, and integrating stock/pricing across channels.

SportScheck implemented Informatica Product Information Management (PIM) to centralize all product data and media, enable direct agency/supplier uploads, and integrate with ERP and its Intershop web shop. The PIM system now manages rich images, videos and detailed attributes used by interactive online product advisors and print channels, creating an agile cross-channel process that ensures consistent product information, strengthens customer trust, improves the online shopping experience and positions the business to grow ecommerce while reducing returns.

SportScheck

Alexander Pischetsrieder

Head of Organization and InfoManagement