Case Study: SendGrid achieves scalable, cost-effective cloud analytics and improved customer and employee experiences with Informatica

SendGrid Delivers Better Customer and Employee Experiences Using Informatica’s Hybrid Cloud Data Management Solution for AWS

SendGrid, a cloud-based email delivery platform used by companies like Uber and Spotify, needed richer analytics and faster scaling as it processed billions of emails monthly. Its legacy MySQL data warehouse had reached capacity and could not rapidly integrate cloud SaaS sources (Salesforce, Marketo, Zuora) or support self-service analytics with a small team and no dedicated DBA.

SendGrid deployed a hybrid solution using Informatica Cloud and PowerCenter to load data into Amazon Redshift and surface insights in Looker, leveraging prebuilt connectors and architecture guidance from Datasource Consulting. The new platform delivered trustworthy dashboards, enabled citizen self-service analytics, improved decision-making and meetings, boosted employee engagement (average +20 points on a survey), and provided faster, more targeted customer experiences while remaining scalable and cost-effective.

SendGrid

Ken Apple

Vice President of Support and Business Operations