Case Study: Santalucía Seguros achieves customer-centric digital transformation with Informatica

Santalucía Seguros Powers CustomerCentric Digital Transformation with MDM and Data Quality

Santalucía Seguros, a Madrid‑based insurer with more than a century in business and a network of 400 agencies, set out to shift from a policy‑centric model to a digitally driven, customer‑centric organization. With multiple lines of business and fragmented customer records across systems, the company faced inconsistent names and addresses, duplicate or misdirected communications, and no single trusted customer view for sales and marketing.

To address this, Santalucía implemented Informatica Multidomain MDM and Informatica Data Quality, integrated in real time with Salesforce and deployed with Informatica Professional Services to master and standardize customer data across cloud and on‑premises systems. The single, accurate customer view enabled more personalized, consistent outreach, reduced data errors and misdirected mailings, and improved the efficiency and effectiveness of sales, marketing, and customer service—helping retain customers and win new business.

SantaLucia Seguros

Carlos Garcia

Head of IT Channels and Clients