Case Study: Rockwool International achieves 23% sales growth and modernizes global B2B e-commerce with Informatica

ROCKWOOL Group Consolidates Global E-Commerce Business

ROCKWOOL Group, a global leader in stone wool insulation and acoustic solutions with offices and manufacturing in 39 countries, needed to modernize its B2B e-commerce and digitize operations. The company faced a rigid, on‑premises, ERP‑centric “spaghetti” architecture that made data access, change management, and real‑time production/warehouse integration difficult as it pursued cloud-first, AI‑ready automation.

ROCKWOOL deployed Informatica Intelligent Cloud Services (including Cloud Data Integration and Cloud Application Integration) to connect CRM, PIM, ERP, CPQ, logistics and production-line systems across its global footprint. The integration consolidated e‑commerce data, enabled a modern cloud B2B platform and real‑time factory integrations — increasing digital capability, cutting costs, improving data consistency and driving a 23% rise in overall sales while laying the groundwork for warehouse robotics and AGVs.

Rockwool International

Ery Sembiring

Manager of Digital Integration