Case Study: Bradley Corporation achieves 20x online product availability and boosts B2B site visits and sales with Informatica MDM – Product 360

Rich Product Data Helps Bradley Corporation Drive Sales and Site Visits

Bradley Corporation, a nearly century-old maker of commercial washroom fixtures that sells more than 200,000 SKUs through a network of distributors, faced limited online product availability and inconsistent product information. Sparse descriptions and missing assets made it hard for B2B customers to compare items, reduced cross-sell and upsell opportunities, and created extra work for staff and compliance headaches for large distributor partners.

Bradley adopted Informatica MDM – Product 360, integrating it with a new Epicor ERP and Magento e-commerce platform to centralize, validate, and publish rich product data and digital assets with nightly automated updates. Within a year it made all 200,000 SKUs available online (a 20x increase), boosted site visits and sales, cut internal data‑management labor, and helped distributors reduce compliance risk while improving customer shopping experiences.

Bradley Corporation

Connie Beuche

Portfolio Manager - Front End Technology