Case Study: RENT A CAR achieves a 360° customer view and builds digital trust with Informatica MDM

RENT A CAR shifts Digital Transformation with new Customer 360 View

RENT A CAR, a leading French rental company with €138M in annual revenue and a network of nearly 500 agencies, faced mounting competition and a push to modernize customer experiences. The firm needed a data‑driven digital transformation to offer app‑based self‑service, build digital trust, support an internal startup studio and dynamic pricing, and prepare for connected‑car and vehicle‑analytics disruptions—but its customer data was siloed across legacy systems.

RENT A CAR deployed Informatica Master Data Management with Informatica Professional Services to consolidate ERP and e‑commerce data into a single golden customer record accessible to agents and startups. The MDM solution delivered a 360° customer view that enables personalized interactions and secure app‑driven rentals, accelerates new business initiatives, builds digital trust and competitive advantage, and positions the company to use connected‑car data to fight fraud and recover stolen vehicles.

RENT A CAR

Damien Tampe

CTO