Case Study: Reitmans achieves accelerated e-commerce growth and seamless omnichannel shopping with Informatica

Reitmans Builds Brand Loyalty as Fashion Purchases Shift Online

Reitmans, one of Canada’s largest women’s apparel retailers with over 400 stores, faced a sudden shift to online shopping accelerated by the COVID-19 pandemic. Its IT landscape had become a mix of on‑premises, cloud, and third‑party systems, and the company needed to simplify integration to deliver a seamless omnichannel experience—including real‑time order visibility for customers—while keeping IT focused on innovation.

Reitmans adopted Informatica Intelligent Cloud Services to enable real‑time integration between its order management and customer order‑tracking systems and automated batch processes for inventory, product, and supplier data. The implementation sped time to market during the pandemic, improved the end‑to‑end shopping experience, helped lift online sales, lightened IT operational burdens, and paved the way for omnichannel services like buy‑online‑pickup‑in‑store.

Reitmans

Carlo Varano

Director, Application Systems