Case Study: Station Casinos achieves higher slot revenue, major cost savings, and improved guest retention with Informatica

Reduced data input error rate from 80% to 1%

Station Casinos, Inc., a leading provider of casino entertainment in Las Vegas with 18 regional resorts, needed to become more customer-centric to win in a fiercely competitive market. The company struggled to understand guest value across different gaming services and locations, piece together a single view of customers, track trends and usage patterns, and prevent duplicate customer records.

Using Informatica’s data integration and quality platform (including PowerCenter, PowerExchange CDC, Data Quality, Address Verification and related tools), Station Casinos created a unified, accurate customer view to enable targeted offers, cross-sell/up-sell and faster business agility. Results included a 4% increase in monthly slot revenues, $1M reduction in a $13M monthly slots promotion budget, $500K/month lower marketing production costs, a drop in data input errors from 60% to 1%, $1M/month savings in database marketing reinvestment, guest retention rising from 72% to 86% in four months, and a 160% increase in new member acquisition in 12 months.

Station Casinos

Jeff Martin

Director of Business Intelligence