Case Study: Realogy achieves accelerated privacy compliance and safer data sharing with Informatica

Realogy Mitigates Risk to Help Build Equity in Data

Realogy, a leading integrated residential real estate company with well-known brands and a large franchise network, faced growing privacy and regulatory challenges as home buyers’ sensitive personal and financial data became central to its digital services. With stricter laws like GDPR and CCPA and rising volumes of data subject rights (DSR) requests, Realogy needed to protect production data used in development and testing and safely democratize consumer data for authorized partners via the cloud without increasing risk.

Realogy deployed Informatica Data Privacy Management and Informatica Test Data Management to automatically discover, classify, and map personal data, provision masked development datasets, and apply real-time data masking for cloud initiatives. The result: faster, more reliable compliance and DSR responses without hurting developer productivity; safer innovation and workload migration; and the ability to share data with partners to launch new digital services and improve agent and customer experiences while minimizing breach exposure.

Realogy

Rich Mendoza

Director, Data Privacy & Regulatory Compliance