Case Study: Romantik Hotels & Restaurants achieves accurate customer data and reduced mailing costs with Informatica AddressDoctor

Quality starts with online booking

Romantik Hotels & Restaurants, a collection of 205 independently run hotels and restaurants across 10 European countries, needed to ensure its high standards and personalized guest relations began with accurate data from online bookings. To prevent errors in guest contact details and improve the direct-booking experience, the company tasked hit-Consult in 2007 with implementing automated address validation on its website.

hit-Consult integrated AddressDoctor Web Services (Interactive and Batch) to validate addresses from 240+ countries in real time via a simple SOAP API, with annual database updates and SSL security. The result was immediate: accurate customer data at capture, automatic correction suggestions, streamlined order processing, improved internal address quality and significantly reduced postage costs.

Romantik Hotels & Restaurants

Stephan Moseler

Director of Sales and Marketing