Case Study: PUMA achieves 10% sales growth and a 360° unified product view with Informatica MDM – Product 360

PUMA Competes to Win with a 360 Degree Product View

PUMA, a global sports brand selling thousands of seasonal products in 120 countries, faced fragmented product information across regional silos that led to inconsistent e‑commerce experiences and slowed its 12‑week product lifecycles. The lack of a single trusted product view increased duplication of work, raised data management costs, and hindered brand consistency and speed to market.

PUMA implemented Informatica MDM – Product 360 with Informatica Data Quality, BPM, and a certified Salesforce Commerce Cloud accelerator to centralize product data, standardize role‑based workflows, and publish rich, consistent product information to all channels. The solution delivered a 10% sales increase in nine months, up to 20% higher conversion rates, faster time‑to‑market, reduced data costs, and achieved ROI in under two years.

Puma

Heike Zenkel

Team Head Content Management