Case Study: Xtime achieves a unified 360-degree customer view and boosts service revenue with Informatica

Point of service solution providing automotive dealers a 360-degree view of customers

Xtime, a Silicon Valley–based provider of retention solutions for the retail automotive industry, helps OEMs and more than 6,000 dealerships deliver premium, personalized service—processing over 2 million appointments per month, booking 86 million service visits since 2004 and converting $6.8B in annual service revenue. Xtime faced fragmented cloud applications and disparate data sources that prevented dealers and manufacturers from getting a unified view of customers, measuring retention and marketing effectiveness, managing recalls, and delivering consistent, targeted customer experiences.

Using Informatica PowerCenter, partitioning and PowerExchange, Xtime implemented a multi-tenant, end-to-end data warehousing solution (with partner Deccan Plateau) and a star schema for reservations, repair orders, web activity and check-in data. The integrated point-of-service platform gives dealers a 360° customer view, enables detailed cross-dealer/manufacturer analysis, supports personalized service and targeted marketing based on service history and recalls, and improves decision-making, retention and capacity management.

Xtime

Neal East

President