Case Study: Project Management Institute achieves 90-day cloud MDM and unified member 360 with Informatica MDM – Customer 360

PMI implements MDM on the cloud in 90 days to meet a critical business transformation timeline

Project Management Institute (PMI), the world’s leading association for project management, needed complete, accurate member data to support a customer-centric digital transformation and a CRM modernization project on a tight timeline. With under six months to evaluate and implement a cloud MDM, PMI faced the challenge of matching, merging, cleansing, and enriching millions of records and connecting on-premises and cloud systems to deliver personalized member experiences.

PMI deployed Informatica MDM – Customer 360 on AWS, using Informatica Intelligent Cloud Services and Data as a Service to create golden customer records, validate and enrich contact and location data, and enable real-time integrations. Implemented in 90 days, the solution delivered a scalable data foundation that improved member insights, increased retention and revenue, accelerated application rollouts, enhanced fraud detection, and enabled location-based services for better in-person offerings.

Project Management Institute

Lance Dionne

Data Quality and Master Data Lead