Case Study: GlaxoSmithKline achieves 30% development cost reduction and €1.5M annual savings with Informatica PowerCenter

Pharmaceutical and healthcare company uses Informatica PowerCenter to reduce development costs by 30%, lower time to perform routine development tasks by 75% and save approximately €1.5 million annually

GlaxoSmithKline, a leading research‑oriented pharmaceutical and healthcare company formed by a major merger, needed a single, integrated IT infrastructure to support 1,200 German field staff with fast, accurate market analysis. The effort had to extract, transform and load non‑SAP data into an SAP data warehouse, integrate legacy call‑center and CRM systems, and incorporate third‑party sales and marketing data.

Informatica PowerCenter and Address Verification were deployed to access, cleanse and integrate diverse data sources without hand coding, delivering timely, standardized market data to sales teams. The implementation cut development costs by 30%, reduced routine development time by 75%, saved about €1.5 million annually, and maximized ROI on legacy systems while simplifying ongoing maintenance.

GSK

Detlef Huß

Systems Analyst