Case Study: Party City cuts invalid emails and boosts deliverability with Informatica Email Verification

PartyCity uses Informatica Data as a Service Email Verification Plus Hygiene at the point-of-sale to increase delivery of e-receipts and marketing messages

Party City, the largest specialty party goods retailer in North America with more than 800 stores, relied heavily on customer email addresses for receipts and marketing. Typing errors at checkout led to many undeliverable addresses in the POS database, causing high hard-bounce rates and missed communications. The company needed an instant, point-of-sale solution to catch and correct invalid emails before they entered the system.

By integrating Informatica’s cloud-based Email Verification Plus into the POS, Party City validated addresses in real time, preventing poor-quality data from entering their systems. The result was a dramatic drop in invalid records, improved deliverability for e‑receipts and marketing campaigns, and stronger sender reputation and email performance.

Party City

John Williams

Vice President of Information Technology