Case Study: Bay & Bay Transportation achieves 900% ROI and faster sales with Informatica Cloud

On-demand Informatica Cloud Services provides synchronization between Bay and Bay's logistics databases and Salesforce CRM

Bay & Bay Transportation, a mid-sized North American carrier with a 60-year history, faced intense competition and a recessionary market that made effective sales management critical. Sales teams were forced to juggle up to five different applications and lacked a unified view of customer transactions, shipments, revenue and margins, while the company did not have the budget or time for traditional hand-coded data integration to connect on-premise logistics and accounting systems with salesforce.com.

Using Informatica Cloud to provide robust, two-way synchronization between logistics management systems and salesforce.com, Bay & Bay gave sales teams real-time, consolidated information and reporting, reduced administrative overhead, and improved business/IT collaboration by involving the business throughout integration. The solution eliminated the need for integration hardware or custom code, increased agility in decision-making, and was expected to deliver a 900% return on investment within six months.

Bay and Bay Transportation

Rob Adams

CIO