Case Study: Nissan Europe achieves a 360° customer view and increased conversion rates with Informatica MDM

Nissan Europe improves customer marketing with 360 degree view of customer engagement

Nissan Europe needed a single, accurate customer view to improve CRM efficiency and deliver timely, personalized offers. Their Customer Database project had to reconcile data from 90 sources across 24 countries, overcoming disparate systems, poor data quality, and gaps in application process descriptions that prevented reliable customer profiles.

Using Informatica MDM, Nissan consolidated and cleansed master data into a centralized NCD that delivers a true 360° customer view. The solution improved customer communication, enabled more targeted offers at the right moment, and increased customer conversion rates.

Nissan

Valérie Clert

Customer Database Section Manager