Case Study: Murdoch’s Ranch and Home Supply achieves faster multi‑channel product launches and increased sales with Informatica MDM – Product 360

Murdoch’s deploys Informatica MDM – Product 360 to aggregate data and unify strategies to create more engaging omnichannel shopping experiences

Murdoch’s is an upscale, Western mercantile that needed to align marketing and IT and modernize its product and customer data to support a seamless multi-channel shopping experience. The retailer faced 20–30% annual product churn, more than 200,000 SKUs across stores and e-commerce, the need to capture structured and unstructured customer behavior for analytics, stronger data governance for sensitive customer information, and the replacement of spreadsheet-driven processes with automated product data management.

Using Informatica MDM – Product 360 to create a single source of truth, Murdoch’s centralized and standardized product hierarchies, automated data workflows, and unified customer and product analytics. The result was faster product go-live and increased sales, a complete multi-channel view of customer behavior, improved cross-functional collaboration and onboarding, and empowered store and e‑commerce staff with quicker access to accurate product information.

Murdoch's Ranch and Home Supply