Case Study: MRM Worldwide achieves improved direct marketing effectiveness with Informatica's AddressDoctor

MRM Worldwide Improved Direct Marketing Effectiveness using AddressDoctor

MRM Worldwide, a top global digital and direct marketing agency, supports a leading computer manufacturer in Japan and was losing marketing opportunities due to sub‑optimal address data. They required a highly automated, high‑volume address cleansing solution that could accurately process Japanese and international addresses.

MRM integrated AddressDoctor software components into their database load processes to validate, standardize and enhance addresses for Japan and 240 countries, including Kanji/Kana handling and transliteration with regular updates. This delivered improved direct marketing effectiveness, a significant reduction in returned mail, and access to complete, up‑to‑date reference data.

MRM Worldwide

Mark Woodcock

Asia Pacific Regional Director of Data & Analytics