Case Study: Michigan State University achieves unified, higher-quality alumni data and more strategic fundraising with Informatica

Michigan State University Elevates Data Quality and Governance Strategies

Michigan State University’s Office of University Advancement, steward of a 500,000+ alumni base, struggled to support strategic fundraising because donor data lived in 47 fragmented systems. A 20-person team maintained and reconciled records manually, leaving gift officers to make decisions from stale reports and slowing adoption of modern applications.

MSU deployed Informatica PowerCenter, Data Quality, and Data Integration Hub (with partner Eccella) to create a publish/subscribe data hub that consolidates, cleanses, and distributes trusted data. The change gave gift officers timely, higher‑quality insights, reduced manual work, shifted staff to strategic roles, cut vendor costs by six figures annually, sped integration of new systems, and improved KPI visibility to support a $1.5 billion fundraising campaign.

Michigan State University

Monique Dozier

Assistant Vice President of Advancement Information Systems and Donor Strategy