Case Study: Pan-Asian Insurance Company achieves enterprise-wide data governance and improved customer data quality with Informatica

Meeting Data Governance Standards While Personalizing Insurance Service Delivery

Pan-Asian insurer operating across multiple Asian markets faced the challenge of unifying data governance across seven countries, protecting personally identifiable information (PII) across on‑premises and cloud systems, and meeting diverse regional regulations while creating a single, trustworthy view of each customer to support personalized digital experiences.

The company implemented Informatica Axon, Enterprise Data Catalog, Data Quality, and Address Verification to build an enterprise glossary, scan and trace PII lineage, and validate contact data. Integration was seamless and delivered faster PII discovery and regulatory compliance, saved an average three minutes per customer service call, reduced email bounces, improved marketing ROI and annual premium equivalent, boosted call‑center efficiency, and enabled automation for claims and fraud detection.