Case Study: KBM Group achieves a single, accurate customer view and eliminates duplicates with Informatica Identity Resolution

Marketing data provider uses Informatica Identity Resolution to perform high-volume, accurate identity matches; embed search-and-match directly into applications

KnowledgeBase Marketing (KBM) compiles marketing data products such as the AmeriLINK National Consumer Database to help clients quantify market potential and target high-value prospects. KBM needed to consolidate consumer name and address records into a single customer view and ensure highly accurate age information for clients targeting older consumers, while eliminating duplicates, lowering maintenance costs, and increasing processing throughput.

KBM implemented Informatica Identity Resolution — embedding the matching engine into its applications to generate unique identifiers and perform high-precision, high-volume identity matching across multiple datasets. The solution connected records to a master identity repository, reduced duplicates, increased throughput and operational efficiency, and improved overall data quality for the AmeriLINK database.

KBM Group

Brian Camp

Senior Vice President