Case Study: Major Broadcasting Company builds a single trusted customer view to protect TV-license revenue and boost audience loyalty with Informatica

Major Broadcasting Company Delights Audiences with Preferred Viewing Options

The Major Broadcasting Company, a publicly funded national broadcaster reliant on TV license revenue, faced growing competition from on‑demand services and needed to better understand viewers to retain customers. Fragmented source systems across TV licensing, marketing and audience services, plus inconsistent data transformation and governance, made it difficult to establish a single, trusted view of customer preferences.

The company built a cloud Data Management Solution using Informatica products, Cloudera on AWS, and an ELT approach to ingest and standardize 4 billion records into a customer view with 150 data points, while cataloging data automatically for business users. The result is a secure, unified customer view that improves audience insight and loyalty to protect license revenue, makes data easier to find and reuse, and positions the organization for analytics and machine learning.